Through independent research, Frost & Sullivan determined that BlackBerry is well positioned to secure all IoT endpoints, and upwards of 96% of all cyberthreats in the current landscape ( read the Frost & Sullivan Assessment ). CEO John Chen says the company is committed to earning back your business with its next phone -- the BlackBerry Classic. Our application catalogue is growing. Discuss: BlackBerry: We're still in the phone business, BlackBerry's global mobile phone market share is expected to drop to 0.8 percent, BlackBerry CEO: 200,000 Passports ordered since launch, BlackBerry Blend shares data among multiple devices, New BlackBerry unit to focus on patents, software, BlackBerry ups mobile security ante with Secusmart buy.
It transitioned to an enterprise software and services company under CEO John S. … Software and Services revenue, the core business, saw a slight 2% sequential recovery from a COVID-19-stricken quarter to US$151 million.
As a mobile phone maker, BlackBerry has been all but written off in some circles. BlackBerry Classic reflects that. "In the weeks ahead, BlackBerry will be sharing more details about Classic that we think you'll like.". The screen is bigger and sharper. The question of whether BlackBerry can survive continues to surface, and with expectations that share will fall below 1 percent in 2014, the only way the company will be viable is likely through a niche approach based on its security assets.".
In September, the company released its BlackBerry Passport phone equipped with the familiar physical keyboard and an odd, square design. BlackBerry must at least be hoping the Passport will generate some buzz among people who may have otherwise already discounted its devices. Originally known as Research In Motion (RIM), it developed the BlackBerry brand of smartphones and tablets. Posted on Wednesday, an open letter from CEO John Chen touted the upcoming new BlackBerry Classic phone as a way to prove that the company is far from dead and buried in the mobile phone market. But there's also something to be said for the classic adage, if it ain't broke don't fix it. The BlackBerry Classic is geared toward big business and government customers. © CBS Interactive Inc. All Rights Reserved. BlackBerry may be off the radar among many mobile phone customers these days, but the company wants to remind us that it's still got more up its sleeve. BlackBerry's global mobile phone market share is expected to drop to 0.8 percent with shipments estimated at just 9.7 million for 2014, according to research firm IDC's May Mobile Phone tracker report.
It is classic BlackBerry -- complete with a top row of navigation keys and a trackpad.
It's the device that has always felt right in your hands and always felt right in your busy day.
IDC expects the news to get even worse. In that respect, the CEO is attempting to appeal to former and perhaps still loyal BlackBerry customers as well as potential new buyers: It's tempting in a rapidly changing, rapidly growing mobile market to change for the sake of change -- to mimic what's trendy and match the industry-standard, kitchen-sink approach of trying to be all things to all people. Over the last couple years it’s dramatically changed the way it does business.
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