When used correctly, it can be a determining factor in attracting new customers. We all know the handful of places, dishes or drinks, and the way everyone kind of photographs them in the same way.
Some brands require that their branding is always in focus and others aren’t as strict. Don’t set up future diners for disappointment with your food photos. I have 3 or 4 angles and setups that I almost always do and once I’ve got those, I experiment. Pinterest is the best image search engine out there. Authenticity isn't a strategy for social media. When I was the in-house photographer for a restaurant group it was a battle to get the time and resources for scheduled shoots.
Commercial food photography is getting more creative and less homogenous, so remember to move around and try out different angles. I don’t do much of this but I feel like it’s the sort of thing you can’t quite think of the proper wording for when you’re starting out.
80. Tailor your equipment to the scope and budget of each project.
89. Always keep a full back up battery and extra sd cards or compact flash cards.
On just for fun collaboration projects, make sure to also come up with a sharing plan. Staying up-to-date on culinary trends can get your creative juices flowing—and boost the marketability of your photos.
If you’re shooting something that’s in a bowl, don’t shoot it straight on. Fire off a couple quick shots, dig into your meal, fire off a couple more, and then enjoy yourself. Consistency on Instagram works better than anything else with a few exceptions. 1. 53. Be clear on who owns the images you shoot: the restaurant, the publication (if for editorial) or you. Food Photography Basics. This doesn’t necessarily apply if you’re mostly taking food photos for a blog and have full control of your space and the timing of each shoot.
1. You can obviously fix these things in editing, but if you’re shooting a lot of images, that time can really add up — better to just set yourself up for success. Communicate your game plan. Some of the world’s best known photographers are commercial photographers. Ask about any branding guidelines or rules. Bold, saturated colors and tranquil, calming tones like Pantone’s “Classic Blue” are both trendy these days. 99. Antique shops and thrift stores have great food props that tend to be affordable. 7 Tips for Better Commercial Food Photography. Tips for better sound on your video chats and conference calls. Some of the best food photos are on food blogs. 84. 44.
Since I’m predominately self-taught, I’ve assisted and shadowed several photographers. Filed Under: Tutorials Tagged With: food photography, food photography advice, food photography tips, food stylist About Jeff Guyer Jeff Guyer is a commercial… I would miss a couple of days and fall out of the routine. 12. Steam on the lens can ruin your shots! I do this whenever I want to practice with my artificial lights but don’t want to wait till the evening. Hands make food photos feel more realistic. For a “messy chic” vibe, think about incorporating details like a sprinkling of breadcrumbs or a splash of lemon. On that note, invest in decent cards. According to a recent study, more than half (53%) of Americans consider themselves “foodies.” For today’s consumers, food is an experience to be savored from start to finish, beginning with the raw ingredients and ending with a meal with friends. Besides making sure that you’re hero item is well lit, you also want to make sure that your shadows aren’t so dark that all the details get totally lost.
Do you have any other tips or approaches for tackling commercial food photography jobs? If you want to avoid having a food photo look too staged, get some hands in there. 33. Sometimes they’ve got a slow day and will hang or hold stuff but most of the time they’ve got emails to get to so don’t assume they’ll be able to hold a reflector or a light for you. After you’re done shooting, you can always pop it back in the oven before eating it. To shoot a tablescape use a higher aperture to make sure everything is in focus. These “perfectly imperfect” touches can convey a homey, lived-in atmosphere and add a human touch to your photos.
From tutorials to collections and beyond, 500px ISO is your go-to source for everything photography. 37. Once I set a strategy for each account, I basically did the same thing on loop each week (a mix of food, back story and staff feature most of the time). Move over, glossy, highly stylized still life; today’s food photography is heading toward a more authentic, “dressed down” look. Don’t ignore food trends but not every hashtag food holiday needs a parade. 17.
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