I think that if the new Fire logo were in a vacuum, it would be just meh.
A virtual museum of sports logos, uniforms and historical items. The new logo, being called the “Fire Crown” by the team, shows an orange crown with a mirror image below of red flames. Find new Chicago Fire jerseys at Fanatics. It is a legitimate and serious gripe. You know, the thing no one associates with Chicago. But the old badge was just awful.
It’s not like they don’t have world-renowned designers in the city. However, controversy reigns as the fans have roundly rejected the new look. Check r/chicago. So we'll see how this goes for Chicago Fire. It looks nice when embroidered especially. Why would the go with Doubleday and Cartwright instead of a Chicago-based agency?
It takes the colors of another team on the league and combines it with the design of another team...on top of that they’re trying to do an almost impossible task of replacing an iconic logo. It's not awful...it's just generic. Chicago Fire Juniors unveil new jerseys, logo Chicago Fire Juniors unveiled a whole new look today.
All of that adds up to it being absolute ass. From a design standpoint it’s clean, and doesn’t look terrible. Chicago Fire FC revealed their new look as they make their return to Soldier Field for 2020.
It's better for people to love it or hate it." Chicago Fire SC MLS Adidas Youth Kids Size Athletic Jersey-Style Shirt New Tags $17.95 Chicago Fire Newborn Infant Jersey Bib & Bootie Set add any name & Number I think that if the new Fire logo were in a vacuum, it would be just meh. It reminds me of a badge in FIFA for a team that EA couldn't get the license for.
A 99% Invisible podcast had a famous logo designer on and he said "The worst thing you can have with a rebrand is that no one notices or cares. Press question mark to learn the rest of the keyboard shortcuts.
The problem is it isn’t in a design vacuum. But your main thing, it needed something else. The Online Store of the Chicago Fire has the largest selection of officially licensed Chicago Fire merchandise around. Thought it would be interesting to share what a design critic blog wrote about the new logo. I think it's oversimplified and too abstract at the same time, which is very confusing. It also shares that the designer of the new Chicago Fire logo is Doubleday & Cartwright, who also designed the Bucks' logo and did some work for the Red Bulls and USSF/Nike.
Has a huge Chicago gang symbol in the middle (Latin Kings) Just took away the city of Chicago public departments only source of pride in the form of a sports franchise. By using our Services or clicking I agree, you agree to our use of cookies.
More importantly, they also did Inter Miami's logo, which was amazing. One of the biggest social arguments against it is the use of a gold crown, a symbol associated with one of the most vicious gangs in the U.S., the Latin Kings, which originated in Chicago — so, yeah, that’s something that could and should have been avoided. Agree with both points. This community is for supporters of any and all levels of soccer in the United States & Canada, with an emphasis on Major League Soccer. According to the club, it's a crown. Welcome to /r/MLS! CFD. That badge is actually way better with the subtle changes there. 3 months ago. Like the Fire’s first team, CFJ is going with a navy home shirt, and a white away shirt. Chicago Fire Shop. “Chicago Fire FC’s badge honors the founding legend of Chicago itself.
I definitely don't love it. Hey, don't disrespect Piemonte Calcio like that. I think you can make it a circle and change the fire crown and shadow to a Chicago star - keeping the same color scheme and be miles ahead of where they are.
Might be too busy but it would have gone a long way to consider it. Cookies help us deliver our Services.
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